Lynn Hood runs Crackerjack Marketing, an integrated marketing and communications firm focused on helping medical device, health IT, high tech and business‐to‐business companies strategically position themselves and increase awareness and sales. She began her career as a reporter for a daily newspaper and her experience ranges from writing about best practices at nuclear power plants, to advertising campaigns for mobile phones, to creating internal communications programs that empower and motivate employees. She holds an ABJ from the University of Georgia.
An Atlanta native, Lynn is passionate about supporting the growth of the city, the state and the region, particularly in bioscience and health IT. She was a founding sponsor and 10-year board member of the Southeastern Medical Device Association (SEMDA) and is a member of the Board of Directors for the Technology Association of Georgia/Health. As a member of the Board of Advisors for the Metro Atlanta Chamber, she has chaired and/or co-chaired marketing committees for both health IT and medical devices, helping formulate the messaging and proof points positioning Atlanta as the nation’s health IT capital. She has been involved with the marketing for 10 SEMDA Conferences and five Health IT Leadership Summits, and provides marketing and public relations services for a number of bioscience and health IT companies. While she regularly works with global companies, Lynn has a soft spot for start-ups and enjoys helping them leverage limited resources to achieve outstanding results.