Conference Agenda

Monday, April 8

Early-Stage PitchRounds

1:00 – 5:00pm

The Hotel at Avalon
9000 Avalon Boulevard
Alpharetta, GA 30009

Sponsored by: 

Opening Reception

6:00 – 7:30pm

Avanos Medical
5405 Windward Pkwy
Alpharetta, GA 30004

Sponsor & Host:

Tuesday, April 9

8:00am - 9:30am — Breakfast / Registration / Exhibits Open
9:00am - 9:30am — Welcoming Remarks
9:30- 10:30am — Opening Keynote: Unplugged Discussing with Joe Woody

Unplugged discussion with Joe Woody, CEO of Avanos Medical


Sponsored by

10:30 am - 11:00 am — Networking Break

Sponsored by

11:00am - 12:00 pm — Breakout Session #1

Breakout Session #1A

Critical Factors for Market Success

Even the best entrepreneurial concepts are ultimately worthless if their developers fail to create a strategy and infrastructure for marketplace adoption and operational sustainability. Panelists will discuss:

  • Strategies to assure their products truly meet provider needs and are presented in terms end-users will embrace
  • The internal elements necessary to maintain efficient operations and accommodate growth as the company moves toward market prominence and/or exit


  • Tim Patrick, President and CEO, Carticept Medical, Inc.
  • Matt Ethnigton, CEO, Chronic Care IQ
  • Chuck Crumpton, CEO, Medpoint
  • Glenn Pearson, Principle, Pearson Health Tech Insights (moderator)

Breakout Session #1B

PitchRounds Presentations

12:00pm - 1:30pm — Lunch Keynote: Wearables and Medical Interoperability: The Evolving Frontier

Florence Hudson

Founder & CEO,  FDHint, LLC
Co-Founder, Blockchain in Healthcare Global – IEEE ISTO

The leverage of information technology for connected healthcare is a rapidly growing and evolving field, as we journey toward precision medicine and the quest to continually improve health outcomes. Many patients are wearing IoMT (Internet of Medical Things) devices—from connected health and wellness devices to connected insulin pumps and implanted pacemakers. This creates risk. Wearables and implantables can be hacked, so we must work as a community increase the Trust, Identity, Privacy, Protection, Safety and Security (TIPPSS) of the devices, data and humans. We will discuss leading standards work by the IEEE (Institute of Electrical and Electronic Engineers) in TIPPSS for clinical IoT data interoperability including blockchain, in the evolving and exciting frontier of wearables and medical interoperability.

Followed by a Panel Discussion

Florence Hudson, Founder & CEO, FDHint
Chrissa McFarlane, CEO Patientory
Robert Musiala, Global Blockchain Counsel, Baker Hostetler

1:30 pm - 2:30 pm — Breakout Session #2

Breakout Session #2A

Artificial Intelligence & Security

Artificial intelligence is garnering a lot of attention and interest in the medical device space. Given the interdependence of AI to improve patient care and access to patient data to improve AI, it’s important to find of the balance between innovation and patient security. Our panel will explore that balance, the trends of security breaches in a cloud computing world, potential solutions, and the role of partnerships with big companies like Apple and IBM.


  • Ravi Acharya, CIO
  • John Chrisentary, Senior Technical Services Manager, Technical Fellow Medtronic GI Solutions
  • Bahram Parvinian, Founder and Principal Consultant, Lighthouse Regulatory Consulting Group
  • Jim Stefansic, President and CEO, Raiven Healthcare (moderator)

Breakout Session #2B

PitchRounds Presentations

2:30pm - 3:30 pm — Posters & Book Discussion - Innovator's Dilemma

Poster Session with students, early-stage companies, and PitchRounds companies

New in 2019! Book Discussion – Innovator’s Dilemma

In an era of continuous medical device innovation, including disruptive technologies, it can be helpful to learn from the past and what caused great firms to fail across a variety of industries when faced with disruptive innovations. In his Harvard Business Review Press book, “The Innovator’s Dilemma”, bestselling author Clayton M. Christensen takes us on a journey through time summarizing the reasons well managed, giant firms fail as well as solutions for success. Join us for a discussion reviewing his key concepts and connecting the dots to the medical device space. While encouraged, a pre-read of the book is not required – all you need is your brain and a willingness to speak up!

3:30 pm - 4:30 pm — Breakout Sessions #3

Breakout Session #3A

De-risking medtech innovation by investing in the process before the product

Too many medtech startups fail due to a lack of seed or bridge funding. This is one reason more venture capital is moving away from medical devices and into other medtech spaces like health IT. This results in fewer devices with high value potential entering clinical care and saving lives. Before investing in the medtech product, innovators and the companies and investors that support them need to invest in a capital efficient development process. Investing in the development process is often more important than the product itself. The panelists will discuss elements of medtech design and development models that de-risk medtech innovation to fail faster, cheaper and help ensure funding investments are made in products with a higher likelihood of successful, capital efficient commercialization.


  • David Adair, CEO, Glenveigh
  • Tiffany Wilson, CEO, Global Center for Medical Innovation
  • Ashley Wittorf, Executive Director, AdvaMed Accel & Global Head – Investor Relations, AdvaMed
  • Paul Snyder, Vice President, Healthcare, Write2Market (moderator)

Breakout Session #3B

PitchRounds Presentations

4:30pm - 5:30pm — Breakout Sessions #4

Breakout Session #4A:

Predictive Applications in Diagnostics, Digital Health and Personalized Medicine

Advanced data collection and processing methods have enabled the expansion of predictive applications within healthcare diagnostics and delivery. In this panel, we will discuss relevant examples of predictive applications in research and commercial phases. We will also cover trends in the industry, developments in regulatory support by the FDA and advancements in methods and technologies in the fields of machine learning and artificial intelligence.


  • Buddy Lyons, Founder & CEO, Entac Medical
  • Chaarles Fogelgren, VP and General Manager, medfusion – a Quest Diagnostics company
  • Hanna Gordon, Assoc. Director of Data Science and Analytics, MedMined at Becton Dickinson
  • Cassie Mitchell, Assistant Professor, GA Tech- BME

Breakout Session #4B

Early-Stage PitchRounds Finalists

5:30pm - 7:30pm — Gala Reception / Spotlight Award Presentation

Gala Sponsored by :

Wednesday, April 10

8:00am - 9:00am — Breakfast / Registration / Exhibits Open
9:00am - 10:00am — Morning Keynote

Global Health ATL – City, State, & Region Developments

In 2018, the Metro Atlanta Chamber, Georgia Global Health Alliance and Deloitte announced the launch of Global Health ATL as a collaborative initiative designed to drive Atlanta’s reputation as the “center for global health.” The initiative’s priorities are to create a health innovation hub and drive impact in areas such as disease eradication, economic development and disaster response, but the reach goes well beyond Atlanta. This panel will provide an overview of mission of the initiative, with a particular focus on the opportunities for innovators, investors, and stakeholders across the region can tap into efforts in Atlanta.


  • Bob Crutchfield, American Cancer Society
  • Sara Maffey, Transwestern
  • Rebecca Martin, CDC (invited)
  • Andrew Stevenson, GCMI/T3Labs
  • E Jane Caraway, Georgia Dept. of Economic Development (moderator)

10:00am - 11:00am — General Session: Financing Your Company: From Napkin to IPO

General Session 

Financing Your Company: From Napkin to IPO

One common denominator throughout the life-cycle of all medical device companies is the need for capital. Each stage of development and growth brings it’s own unique set of circumstances. This panel will explore the changing environment through this continuum, shedding light on what type of capital to pursue at a given stage and how best to pursue it.


  • Todd Creech, Venture Partner, HealthQuest Capital
  • Kevin Schimelfenig, Founder & Managing Partner, McGeever Family Office
  • Tom Callaway, Venture Partner, HealthQuest Capital (moderator)

11:00am - 11:15am — Networking Break

Sponsored by

11:15am - 12:15pm — Breakout Session #5

Breakout Session #5A

Top-of-the Mind Issues for Hospitals and Physicians

One of the most basic marketing success requirements is understanding your customers’ needs and addressing them. This session will explore the most pressing issues on the minds of healthcare providers. Participants will get industry insiders’ perspective of the critical challenges facing physicians and hospitals and be encouraged to seek ways to adapt their products and messaging to demonstrate how their products address providers’ top concerns.


  • Nikhil Shah, System Chief of Minimaly Invasive Robotic Surgery, Piedmont Hospital
  • Jay Dennard, Sr. VP and Chief Transformation Officer, Gwinnett Health Systems
  • Dominic Mack, Director National Center for Primary Care, Moorehouse School of Medicine

Breakout Session #5B

User Experience 

This panel is an introduction to the user experience design process as applied to developing human-centered medical products which improve treatment experiences and interactions between patients, family members, and caregivers. If people have heard of UX, it’s often in a software context. UX also applies to interactions with physical products and how people move through environments. It is a human-centered mindset for teams can use to develop cohesive service interactions that incorporate a mix of hardware (industrial design), on-device software interfaces (UI/wireframing), websites, branding, and environmental design, all in service of better treatment outcomes. We have found that, on our multidisciplinary teams, experience with physical product design translates into a holistic consideration of interface design, particularly when there needs to be tight integration between hardware and software.


  • Paul Fitzpatrick, CEO, Advance Catheter Therapies
  • Rupen Patel, Chief Strategy Officer, Healthgrades
  • Benjamin Chia, Chief Design Officer / Chief Marketing Officer, Acorn Product Development (moderator)

Sponsored by:

12:15pm - 1:30pm — Lunch Keynote / PitchRound Winner Announced

Discussion with Dean Otto

On September 24th, 2016, Dean was paralyzed from the waist down when I was hit by a truck riding his bike in Charlotte, NC. A year later, Dean was not only walking again, but he ran a half marathon with the driver who struck him and the surgeon who saved his life. Dean will share his inspirational story of survival, forgiveness, and, the reason we’re all in the industry – recovery with the help of great doctors and medical technology.


PitchRounds Winner Annouced

1:30pm — Conference Adjourned

Thank You to Our Sponsors