Making the Most Out of Your Online Readers
Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read. In this digital age, people from all walks of life – including hospital, post-acute and caretakers – use online sources to inform themselves and shop for solutions to their needs. We reach them through promotional outreach, search engine optimization and social media. And their time is precious – they won’t spend more than a few seconds assessing whether your content is what they need. We need our online communications to captivate and inform. This webinar will focus on how to develop and present complex biotechnology or medical news in a way that will capture, change and retain your readers.