Ashley Hancock is Founder and CEO of Innovetica, a boutique technology incubation firm established in 2009 that partners with physician and research-inventors in the development and commercialization of new and innovative medical technologies. Innovetica’s most recent portfolio spinout is Atlanta-based Intent Solutions, Inc., a technology-enabled healthcare services company that is focused on monitoring and managing medication adherence in clinical research and applied healthcare. From 2011-2013, Ashley served as executive director of the Southeastern Medical Device Association (SEMDA), a non-profit, regional industry association focused on medical technology. Beginning in 2006, he managed medical device portfolios, first for C.R. Bard, and then for EndoChoice, accountable for national markets. He began his career in 1990 in the chemical industry with BP Amoco Chemical Company, providing oversight of engineering, manufacturing, operations planning, and supply chain optimization. Ashley earned a bachelor’s degree in chemical engineering from the Georgia Institute of Technology in 1990, and received his MBA from the Kellogg School of Management at Northwestern University in 2006. He is a 2018 recipient of the Georgia Tech Academy of Distinguished Engineering Alumni Award.